Saturday night at Richmond Raceway had everything fans love. Packed grandstands, electric energy, and intense short-track racing. It felt like a classic, the kind of night that reminds you why Richmond still matters. But while the crowd roared, the TV ratings told a different story.

According to reports, the race drew only 1.4 million viewers on USA Network with a 0.75 household rating. Numbers that low put the event at the bottom of the chart for a Saturday prime time race in recent memory, worse even than several pandemic-era midweek substitutive events.

Why Richmond’s energy didn’t translate to TV

To frame the scope of the issue, consider this: Richmond in 2021, also a Saturday night event, brought in 1.78 million viewers. Back in 2020, when NASCAR scrambled its schedule and ran Thur

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