News

Why Cracker Barrel Just Changed Its Iconic Logo For The First Time In 48 Years By Dennis Lee Aug. 20, 2025 11:43 am EST

Cracker Barrel is going through a bit of a facelift right now. Its old-timey logo, featuring a man sitting and leaning against a barrel, is being updated to something decidedly more modern and minimalistic. The new logo features no graphics — it's simply the words "Cracker Barrel," on a yellow backdrop that's shaped subtly like a barrel. The font has also been tidied up a bit, but there's no mistaking the new logo for anything but Cracker Barrel's.

The restaurant chain is making these changes thanks to a campaign it calls "All the More," which includes these aesthetic updates, along with interior redesigns that have decluttered the walls as well as enhan

See Full Page