Target Corp. is doubling down on merchandising as it looks to overcome recent challenges, including weak sales, market share losses, and reduced foot traffic in stores.

During a quarterly earnings call Wednesday morning, incoming CEO Michael Fiddelke said "style and design" will be Target's "North Star" as he takes the reins in February. Target needs to "reclaim [its] merchandising authority and signature style" in order to boost its performance, he said.

Target reported stronger-than-expected sales and earnings for the second quarter, albeit that still represents a drop on 2024, and the company's full-year outlook forecasts another annual sales decline. Its shares were down about 9% in early trading after Target announced Fiddelke as CEO Brian Cornell's successor and shared the second-q

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