Major media pundits have joined in on the "bash MSNBC" bandwagon, RadarOnline.com can report, after the network announced a new name and identity .

The news outlet will soon drop its " NBC" affiliation and rebrand itself as MS NOW – much to the chagrin of viewers. Article continues below advertisement

MS WOW!

MSNBC originally debuted as part of a partnership between Microsoft and NBC. Now, parent company Comcast is spinning the cable channel off into a new company named Versant, forcing it to ditch any previous reference to the peacock network.

Instead, network execs have unveiled MS NOW, an acronym for "My Source News Opinion World." But almost immediately viewers shared their disapproval at the awkward name, and media analysts agreed.

Syracuse University Broadcast Journ

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