Stop us if you've heard this one before: A major video game console maker announced that it's raising prices here in the United States due to "a challenging economic environment."

On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.S. retailers. The new prices will likely take effect starting Thursday, August 21, though retailers may implement the new prices at different times.

The news was shared on the PlayStation website in a short statement by Isabelle Tomatis , Vice President of Global Marketing at Sony Interactive Entertainment.

"Similar to many global businesses, we continue to navigate a challenging economic environment. As a result, we’ve made t

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