NASCAR viewership numbers from last weekend's race at Richmond Raceway reveal a worrying trend, as it was the fourth-lowest since 2020. The sport averaged 1.39 million viewers for the Cup Series race on Saturday night, a departure from the traditional Sunday race format that may have contributed to the drop in viewers.
A report states that compared to the race at Richmond last year, which attracted 2.22 million viewers, the viewership has dropped by 38%. Richmond marked the year's second-to-last race, which experienced a 60% drop from last year's penultimate round at Daytona International Speedway. This, despite NASCAR not clashing with any other form of motorsport on the same weekend. The 2025 NASCAR regular season averages 2.64 million viewers, the lowest regular season average eve