Poundland has brought back a £1 rule in UK stores amid a huge shake-up and 68 store closures. Poundland, which is headquartered in the Black Country, plans to increase the number of products sold in store for a quid.

The Willenhall based retailer will roll out £1, £2, £3 grocery pricing across all stores in phases between now and September. Eventually, the number of grocery items sold at £1 will increase to 60 per cent.

20 per cent of goods will be sold at £2 and another 20 per cent will be sold at £3. Barry Williams, managing director, said: "Customers have told us loud and clear during these trials that they will back a simpler, more focused Poundland that keeps its promise of amazing value.

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"We’ve heard

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