The Dallas Cowboys are the most valuable sports franchise in the world. In the most recent edition of Forbes ’ annual ranking, the Cowboys were valued at an astonishing $10.1 billion, the only 11-figure team in the world. They’re a full $1.3 billion above second place (the NBA’s Golden State Warriors). And they’re nearly $3 billion ahead of the next NFL team, the Los Angeles Rams, valued at $7.6 billion. How exactly did the Cowboys —who haven’t won a Super Bowl in 30 years—become the highest-valued sports team on Earth?

That’s one of the questions explored in the new Netflix docuseries America’s Team: The Gambler and His Cowboys. Focusing on notoriously splashy Cowboys owner Jerry Jones, who purchased the team for $140 million in 1989, the eight-episode series presents highlight

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