Everything is better when it is free. When you’re ordering food and unexpectedly find an additional item in your bag that you didn’t even order? It inevitably tastes better because it is being paired with the sweet dopamine rush that the sheer surprise of its existence brings with it. Why do so many people across the country opt to play the lottery? Because even though it isn’t free to play, the low-barrier cost of investment is often so vastly outmatched by the potential reward you can win. To this end, the very notion of free money, of hitting the jackpot, keeps some people playing for years.

This is the same kind of mentality that has made casinos such an institution of entertainment in some form over the past several centuries. People are inherently enticed by the idea of being able t

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