BERKELEY, Calif. (AP) — After spending most of the past four decades playing and coaching in the NFL, Ron Rivera decided to head back to school.

After winning a Super Bowl as a player and two NFL Coach of the Year awards, Rivera has perhaps an even tougher task than he ever faced in the pros in his new role as general manager of the football program at his alma mater, California.

Rivera's role overseeing the program coached by Justin Wilcox includes raising money so Cal can compete in the revenue-sharing era, generating more fan intertest to increase attendance and TV viewership and helping bring in recruits that can help the Bears compete in the ACC.

“We’re at a point, a precipice right now that we could go either way,” Rivera said, “but what we want to do is, we want to go forward,

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