A billion-plus views and internet impressions in August alone are nothing to sneeze at. Gavin Newsom's digital team is rewriting the playbook both on Democrats' attack on Trump and how they should campaign against him in the future. Ridicule, satire, open disdain and even outright contempt are powerful tools when wielded properly. Gone are the days of Michelle Obama's “When they go low, we go high.” It used to be said that Democrats often brought a knife to a gunfight in dealing with Trump. Newsom seems to be bringing a bazooka to a gunfight with the latest meme onslaught.

As of this writing, the “Governor Newsom Press Office” account has more than 409,000 followers on X. Since the beginning of August, it has gained more than 250,000 followers and earned more than 225 million impressions,

See Full Page