Dana White and His Excellency Turki Alalshikh are teaming up with TKO and Sela to shake up the boxing world, starting with a blockbuster Canelo Alvarez vs. Terence Crawford fight on September 13, streaming live on Netflix. But that’s just the opening act. TKO Group, the $36.21 billion parent company of UFC and WWE, has announced plans to launch a new UFC-style boxing league in partnership with Saudi Arabia’s General Entertainment Authority and Sela. The goal: to disrupt boxing’s traditional system and bring the same centralized model that turned the UFC into a global powerhouse.
That strategy, however, faces challenges due to the Muhammad Ali Boxing Reform Act, which safeguards fighters and restricts promoter influence. A fresh initiative in Congress, the Muhammad Ali American Boxing Re