Fans will notice something new on Indiana football's field: Merchants Bank is the sponsor of the Memorial Stadium field.

An unusual growth in the last few years is colleges looking for revenue in creative ways. IU is no different as it looks to maximize resources.

BLOOMINGTON — Indiana Athletics is entering into an eight-figure on-field commercial sponsorship agreement with Merchants Bank of Indiana that will see the Memorial Stadium field named for the bank.

Effective immediately, the playing surface inside Memorial Stadium has been renamed Merchants Bank Field at Memorial Stadium. IndyStar understands Merchants Bank will pay Indiana $50 million over 20 years as part of the agreement.

Exact terms, including the structure of payment across the life of that agreement, were not i

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