BetMGM is dealing up a refresh — actually “the largest rebrand” in company history, per CEO Adam Greenblatt — and has drafted Jon Hamm to be the face of its new campaign.

Rolling out as “Make it Legendary,” the new campaign was designed for BetMGM in collaboration with independent ad agency Highdive. It highlights the sports betting and gaming entertainment company’s offerings featuring “a world of possibilities, elevated experiences and exceptional hospitality.” The company confirmed details of the relaunch and Hamm’s involvement to The Hollywood Reporter, and it’s understood that Hamm’s participation is part of a multiyear deal with BetMGM.

BetMGM is dealing up a refresh — actually “the largest rebrand” in company history, per CEO Adam Greenblatt — and has drafted Jon Hamm to be

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