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After nabbing 81 Emmy nods , Apple TV+ is hoping its awards-nominated lineup will convince subscribers to fork over more cash.

Previously $9.99 per month, the streaming service has increased its monthly subscription rate to $12.99, a $3 price hike. However, new subscribers can still get one of the best deals on Apple TV+ with an annual subscription (which will remain at $99 per year) or through the Apple One plan starting at $19.99 per month. It marks the third time that Apple has raised the price of its streaming platform within three years.

After nabbing 81 Emmy nods , Apple TV+ is hoping its awards-nominated lineup w

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