A half-dozen Starbucks locations in Washington State will soon be impacted by the company's recent decision to return to a business model that more closely resembles the fountainhead of its earlier days.
STARBUCKS IS DISCONTINUING ALL OF ITS PICK-UP LOCATIONS
This week, CEO Brian Niccol announced the Seattle-based coffee chain will be discontinuing its pickup-only locations over the next year, citing that the convenience-focused stores are misaligned with the company's current strategy to offer a more enriched customer experience.
According to USA TODAY, Niccol said, "We found this format to be overly transactional and lacking the warmth and human connection that defines our brand," during a corporate earnings call on July 29.
The corporate giant of all things caffeinated rolled out it