It’s the first time Apple has hiked the fees at Apple TV+ since late 2023.

Prices are going up at the house of Ted Lasso and Severance .

Apple TV+ has announced it’s raising the cost to watch its streaming programs by $2 per month in Canada.

Apple AAPL-Q says it will now charge $14.99 a month, while the annual subscription price will remain at $129 per year.

It’s the first time the technology giant has hiked the fees at Apple TV+ since late 2023.

Other major streaming services, including Netflix and Amazon’s Prime Video, have made similar moves in recent months, part of an effort to squeeze more profits out of viewers’ shift away from traditional cable packages.

While Apple TV+ hosts a more limited selection of programming than its competitors, the brand has forged a reputation

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