The town of Ipswich, Massachusetts, takes center stage in Ed Sheeran's latest music video for his new single, "Old Phone."

The global superstar visited Ipswich back in March , building a pop-up pub for a one-night-only performance.

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The music video showcases the crowds that flocked to downtown Ipswich for his surprise performance and features signage from local businesses, including Forget-Me-Not Consignment and Salon 36.

"That's exciting to see my store on camera," said Barbara Peterson, owner of Forget-Me-Not. "Everyone that came in the shop here was like, 'Did you see Ed Sheeran?'"

"So cool to be in the video forever," said Alyssa Keefe, a hairstylist at Salon 36.

But perhaps no one is more excited than Babe

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