Steak ‘n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo.

The Indianapolis-based burger chain took to X on Thursday to slam Cracker Barrel for allegedly abandoning its roots, implying that CEO Julie Felss Masino is stripping away the identity of the restaurant and gift store chain in pursuit of short-term trends.

“Sometimes, people want to change things just to put their own personality on things,” Steak ‘n Shake posted on X on Thursday, along with an image of part of the old Cracker Barrel logo.

“At [Cracker Barrel], their goal is to just delete the personality altogether. Hence, the elimination of the ‘old-timer’ from the signage.”

Steak ‘n Shake continued, “Heritage is what g

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