Why your emails land in spam—and how to fix it

Why your emails land in spam—and how to fix it

You can write the perfect cold email — an email so compelling you could sell sand in the desert.

But if you can't get that email into your prospects' inboxes, it will go unseen and unread, lost to the digital abyss that is the spam folder. For B2B sales teams scaling their outreach, deliverability isn't just another metric — it's the foundation of your pipeline.

Apollo.io breaks down why your emails land in spam and, more importantly, how to fix it. We'll cover the technical setup, domain strategies, and ongoing practices that separate top performers from everyone else stuck in spam folders.

What is email deliverability and why does it matter for sales?

Email deliverability is simple: It's your ability to land an email in someone's mai