SAN JOSE, Calif. - A Bay Area startup says it plans to bring the world’s first fully autonomous vehicle designed for personal ownership directly to consumers.

Tensor, a San Jose -based company, unveiled its "Robocar," which it touts as the first Level 4 self-driving car marketed for private use. Unlike Tesla and other automakers whose vehicles feature partial automation, Tensor’s Robocar is designed to operate without a driver in the seat.

"It’s pretty magical, you know this has been almost 10 years in the making," said Hugo Fozzati, Tensor’s chief business officer, who added that the car was engineered with advanced AI to operate. "So now that you’re not needing to focus on the road, you can focus on yourself, you can focus on Netflix. You can focus on doing work."

While industry a

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