In the latest example of conservatives taking something totally normal and yelling loud enough that it becomes fodder for the culture wars , Cracker Barrel is woke now. Why? Because it got rid of the old man and the barrel on its logo.

The new logo is part of a brand refresh for the restaurant chain famous for its southern aesthetic, which has been struggling in recent years. Last May, CEO Julie Felss Masino told her team that the restaurant was “just not as relevant as we once were” on a conference call announcing changes to the brand . Those changes included new menu items, having slightly less stuff on the walls, and now a new logo.

Because Cracker Barrel’s brand identity is rooted in an old-timey southernness, a.k.a. the “great” America conservatives yearn to return to, any mov

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