Celebrity Big Brother aired on ITV1 earlier this year - but it remains to be seen whether the next series will air on the main channel or move AJ Odudu and Will Best host the show (Image: ITV)

ITV's boss has hinted that Celebrity Big Brother might be switching channels as part of a revamp. ‌

The celebrity edition of the popular reality show, which aired on ITV1 this year and made waves due to controversial participant Mickey Rourke , could potentially move to ITV2 due to the challenges of securing high-profile celebrities for the main channel. ‌

Kevin Lygo, ITV's Managing Director of Media and Entertainment, discussed the show's future at the Edinburgh TV Festival, according to The Sun. ‌

He confessed to being "in a battle" over the cost of renewing Celebrity Big Bro

See Full Page