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Cracker Barrel launched its “All the More" campaign on Tuesday, Aug 19

With the campaign came an updated logo

The logo has been met with criticism from Steak ‘n Shake

Cracker Barrel may be launching a new era , but that doesn't mean it hasn't been met with criticism.

After the Southern country-themed restaurant chain launched its “All the More" campaign , which brought along a new logo — a hexagon with its name in brown letters at the center — Steak ‘n Shake accused the company of abandoning its roots.

The burger chain called out Cracker Barrel and its CEO Julie Felss Masino for removing the drawing of an old man, a barrel, "old country store," and the elongated K in a post on X on Thursday, Aug. 21.

"Sometimes, people want to change things just to put their own p

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