Joshua Veit and his son Levon Veit, 9, at Joshua’s workplace, iDrinkCoffee.com, in Milton, Ont.

The organizer: Joshua and Levon Veit

The pitch: Launching Sweet Dee’s Coffee

The cause: Toronto’s Princess Margaret Hospital

On Christmas Eve, 2022, Deirdre Veit received devastating news from her doctors.

They’d found a mass in her abdomen that appeared to be a sarcoma; a cancerous tumour that develops in bone or soft tissue. Ms. Veit underwent weeks of chemotherapy and radiation, and then a mastectomy when the cancer spread to her breasts. She died nine months later, at the age of 33.

“The hardest part when you lose someone is the day-to-day routine,” said Ms. Veit’s husband, Joshua. “Like having a morning coffee with her.”

Coffee had always been point of connection for the couple. T

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