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NORCROSS, GA — Following the public relations disaster Cracker Barrel experienced this week after it introduced its new logo, popular restaurant chain Waffle House unveiled a successful strategy of just keeping everything the same forever.

The 24-hour breakfast chain sought to avoid the same backlash Cracker Barrel suffered by simply not ever changing any of its branding, products, or decor, and instead maintaining everything exactly as it has been since 1955.

"We're never going to be different," said Waffle House CEO Joe Rogers III. "Other restaurants may feel pressure to change the way they look, come up with new logos, or occasionally wipe crumbs and grease off the tables, but at Waffle House, we pledge that our customers will never have to deal with tha

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