Decades after retiring as a player in the NFL and MLB, Deion Sanders is still making headlines as one of the most successful athletes of his generation.

With a multimillion-dollar career spanning two sports, NFL commentary, and a buzzworthy pivot to college coaching, Coach Prime has mastered the art of building his brand both on and off the field.

Now, the coach and father of five children — two of whom are in the NFL themselves — is passing on his hard-earned wisdom.

When it comes to building a lasting career, up-and-coming athletes have more opportunities than ever — but also more potential pitfalls.

"We have young men that listen to the wrong advice," Sanders told Business Insider in an interview through his partnership with California Almonds. "They're basing things on everything o

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