At the tail end of the 1990s, while many people were still discovering the possibilities of the internet, Steve Laidlaw was quietly acquiring domain names. What began as a hobby turned into a long-term digital strategy that would eventually position him as the founder of Digital24, a press release syndication agency with global ambitions.

In 1999, domain trading was an obscure corner of the internet economy. For Laidlaw, however, the opportunity was clear: digital real estate would only become more valuable. Over the next two decades, he built out a network of websites that generated consistent advertising income, mainly through Google AdSense and sponsored placements. The returns from those early assets were reinvested into buying more domains and expanding his online footprint.

“I wasn

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