Over the course of 10 weekends and 30 sold-out shows, people aren’t just stunting outside San Juan’s El Choli for Bad Bunny ’s “No me quiero ir de aquí” residency this summer—they’re helping boost Puerto Rico’s economy, injecting what’s conservatively estimated to be around $200 million into the island. Beyond tickets, airfare, hotels, and other tourism-related spending, concert-goers have put their money behind Puerto Rican designers and fashion brands, to outfit them for La Residencia and beyond.

“Everybody's busy and working on it indirectly,” says Michelle Otero, the co-founder and designer of Ecliptica . “We're just riding the wave, and it's been beautiful.”

Otero has been running the San Juan-based eveningwear and bridal brand—known primarily for its intricate made-to-o

See Full Page