In the summer of 2023, attendees of the third annual Hospitality Included Fest took cover under vendor tents to escape an unexpected torrential downpour.

The perimeter of an outdoor area at Chroma , the Milwaukee Junction co-working space and venue that hosted the food festival, was lined with hundreds of guests in sopping shirts and sunglasses speckled with rainwater. It was an intimate moment between restaurant operators and guests, strangers becoming friends as they huddled together and shared umbrellas while waiting for the storm to pass.

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