Cracker Barrel is firmly in the crosshairs of consumer backlash , but conservative activist Robby Starbuck believes the negative reaction boils down to something deeper than just a new logo and reflects a broader abandonment of traditional American values.

Consumers quickly spoke out against Cracker Barrel after it unveiled a new logo that eliminated the image of a man leaning on a barrel and instead just has the restaurant’s name in black text over a yellow barrel-shaped backdrop. The chain also redesigned the interior of its restaurants, ditching the kitschy American aesthetic and replacing it with a slick modernist motif.

"The American people are sick of having our culture and heritage stripped from us," Starbuck told Fox News Digital .

"All these things that are nostalgic Am

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