What would it look like if the “Avengers” of the K-pop industry came together to create a single team? And what if that team was not launched in Seoul, but by the first-ever K-pop label founded in the United States? The answer is AtHeart, who made their dazzling debut in August this year.

The group’s label, Titan Content, was founded by a powerhouse lineup: former SM Entertainment CEO Han Se-min, former SM casting director Kang Jung-ah, world-renowned choreographer Lia Kim, and Dazed Korea founder and current editor-in-chief Lee Guiom. With each of them standing at the top of their respective fields, Titan Content’s establishment in the U.S.—a first for K-pop—made global headlines even before AtHeart’s debut. Media outlets such as Variety and Teen Vogue spotlighted them early on, and Bill

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