Netflix has already faced backlash over the use of AI in What Jennifer Did, director Jenny Popplewell’s 2024 true crime documentary that seemingly used AI-generated images in place of real archival photos. That documentary stood out as a shining example of gen AI’s ability to distort reality in situations where people are specifically looking to be told the truth about something. Now the streamer is taking steps to avoid similar problems.

This week, Netflix published a post on its Partner Help Center hub detailing its guiding principles regarding gen AI and the situations in which it is ok with production teams using the technology. In Netflix’s view, gen AI tools are “valuable creative aids” that make it easier for “users to rapidly generate new and creatively unique media (video, sound,

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