How Indiana athletics uses NIL and wants to be on 'cutting edge'

Name, image and likeness is ever-changing as it evolves with new rules and strategies. IU wants to be a trend-setter.

Here's what Indiana athletic director Scott Dolson said about NIL.

BLOOMINGTON — Indiana athletic director Scott Dolson warned his staff about complacency and stressed the need for a forward-looking vision after the football team's historic success in 2024.

The words might sound familiar because the message echoes the one coach Curt Cignetti delivered to his locker room throughout the offseason.

“We are a school trying to stay on the cutting edge,” Dolson said after a news conference Friday related to the sponsorship agreement IU athletics signed with Merchants Bank .

That’s especially true when it comes to NIL in the wake of the House v. NCAA settlement. Th