Arizona Sen. Ruben Gallego, a first-term Democrat whose rise from poverty to the U.S. Senate has made him one of his party’s most closely watched newcomers, came to New Hampshire on Friday with a blunt message for his party:

Democrats must rebuild their brand with working-class voters or face further decline.

“Democrats have a national brand problem,” he said. “We need to get back to the simple answer: We are the party of the working class.”

But the 45-year-old prospective presidential candidate was less clear about his position on whether the Granite State should remain his party’s First-in-the-Nation primary.

Gallego began his day at the Politics and Eggs breakfast at the New Hampshire Institute of Politics at St. Anselm College, a traditional stop for national presidential hopefuls.

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