New research shows that young women eager to take up rugby are being deterred by the shortage of female participants.

Just 6% of girls aged 8 to 25 currently participate in rugby, with 86% having never attempted the sport and 36% stating they would be more inclined to play if they witnessed greater female involvement, the study reveals.

Additionally, 43% of those surveyed indicated that this summer's women's sporting events had motivated them to explore a new sport.

Mastercard is hosting complimentary introductory rugby sessions featuring rugby legends Maggie Alphonsi, Shaunagh Brown, Dan Carter and Bryan Habana at Style of Our Own on Regent Street during the Women's Rugby World Cup 2025 to encourage girls to "Give Rugby a Try".

Charlie Carrington, Senior Vice President, Integrated Mar

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