Nobody’s carrying a heavier backpack full of expectations heading into 2025 than Joey McGuire and Texas Tech. The Red Raiders have turned the NIL faucet into a fire hydrant, pumping oil money straight into Lubbock like it’s 90s Wall Street. After an 8-5 ride in 2024 — equal parts fireworks and defensive collapses — the Red Raiders now have analysts out here calling them Playoff crashers. CBS Sports got them at double-digit wins. Joel Klatt’s already whispering College Football Playoff. Josh Pate says Big 12 champs. Translation: Tech’s seat at the grown-man table is being reserved. And McGuire just pulled out the big card — channeling Rodney Allison vibes with a blast from the past.

On August 22, inside Episode 3 of Texas Tech Football: The Brand, McGuire FaceTimed Texas Tech l

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