Innovation has a blind spot — and it’s not in the boardroom. It’s behind the counter, in the clinic, and on the shop floor before sunrise. While much of the tech world races toward the next big breakthrough, it’s overlooking something even bigger: the 2.7 billion people who make up the global shift-based workforce. These are the people who clock in, not just log on.

I grew up watching two of them every day — my mother working long hours in a shoe factory, and my father driving a truck through all kinds of weather. Their work wasn’t glamorous, but it was essential. I saw first-hand how unpredictable schedules, physical demands, and economic pressures shaped not only their jobs but also our family’s daily life. Those experiences taught me about the gap between the way technology is design

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