Most major cryptocurrencies are being bought by treasury companies now.

Simple ideas can be powerful. Strategy ( MSTR 6.10% ) , formerly known as MicroStrategy, has such an idea. In a nutshell, it issues new debt and new equity to raise capital for huge purchases of Bitcoin ( BTC -1.30% ) , which it aims to hold for the long term, making it the first and largest "crypto treasury" company. Its shares are up by 173% in the last 12 months alone, exceeding Bitcoin's gain of 99%.

Other businesses have copied Strategy's approach, and some are even doing it with Ethereum ( ETH -1.63% ) . But could Ripple's XRP ( XRP -2.03% ) be next in line for corporate treasurers?

This template is spreading like a virus

Once a playbook looks like it works, it tends to

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