Global personal care and beauty products chain Sephora has decided to remove Huda Beauty from its upcoming fall “Experts” campaign, according to the media website Puck .

The decision comes after Huda Kattan, founder and CEO of Huda Beauty, found herself in early July embroiled in a media storm after she shared a video on her TikTok account in which she made false claims that Israel was responsible for World War I and World War II, the Sept. 11, 2001, attacks and the Hamas massacre on Oct. 7, 2023.

The video aroused criticism among Jewish communities and international organizations, including the Anti-Defamation League, which responded sharply and called for exposing the antisemitic narratives being spread. Following numerous reports, TikTok removed the video for “violating platform ru

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