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La Beauté Louis Vuitton, the designer brand’s new makeup line, features lipsticks priced at $160 and eyeshadow palettes at $250

Louis Vuitton’s pricing is luxury on steroids — costing nearly two to four times more than comparable designer brands — at a time when the company is experiencing a drop in revenues

Recently, Lindsay Lohan commented on Instagram that the prices are "too much." If a celebrity, someone with access to virtually anything, thinks the prices are excessive, then who exactly is this line meant for?

What should a brand do when it’s facing record sales declines? Honestly, I’m not sure. But I do know one thing: whatever Louis Vuitton is doing right now is not the answer.

The designer brand is launching La Beauté Louis Vuitton on August 29, a makeup line

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