Seven months ago, we posed the question , how soon are a name change and field logos coming to Jones AT&T Stadium ?

In the new revenue-sharing era , university athletics departments need more and more money, and back in June 2024, the NCAA Playing Rules Oversight Panel opened one potential revenue stream by giving the go-ahead for on-field sponsorship advertisements during regular-season games.

That starts this year, so I expected we'd see something extra on the field at Jones AT&T Stadium this year, too. Kirby Hocutt's on-board with the opportunity, but not quite there yet in executing it.

"We would do it with the right partner, for the right sponsorship value," the Texas Tech athletics director said this past week, "and I would say that it's been in market, but nothing has c

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