NEW YORK , Aug. 22, 2025 /PRNewswire/ -- Darkroom, the high‑growth digital commerce agency known for driving over $5 billion in attributable revenue for leading consumer brands, is proud to announce the appointment of Julie Novak as executive leader for its Social Commerce vertical.

Julie joins Darkroom from TikTok, where she has served since February 2024 as US Head of Haircare & Styling , spearheading the rapid expansion of TikTok Shop in that category. Under her leadership, her team achieved record‑breaking performance in creator engagement, brand onboarding, live‑video sales, and overall revenue growth. She also helped TikTok's beauty category win the prestigious 2024 Beauty Inc. Retailer of the Year award.

With 18 years of professional experience spanning

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