The price tag for top college football talent has never been higher -- but how high is it, really?

Schools had more money to spend this offseason entering the first year of revenue sharing with athletes. Power 4 programs ponied up to re-sign their returning players and combined to acquire more than 1,400 transfers via the portal. Players increasingly turned to agents to negotiate massive raises and maximize their value.

And yet, we still know too little about what college football players are actually earning. Agents share exaggerated sums in the interest of signing more clients. General managers downplay the numbers to avoid locker room issues. In the NFL, salary and contract data are easy to access. In this sport, without transparency, it's an inefficient market with an incredibly wide

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