When the internet first came along, many businesses thought it was a fad, and websites could be built and maintained on a part-time basis by some geeky kid already on staff. However, as the years passed, it became evident that the internet was here to stay and that to compete in the new world, companies needed a dedicated webmaster. Or two. Or three. Or more.
A similar phenomenon later occurred with social media. Facebook ? What’s that? Twitter? Never heard of it. But as social media platforms gained traction, businesses realized that they needed a social media manager, complete with supporting staff.
Today’s paradigm-shifting technology is artificial intelligence , something that’s iterating and becoming more powerful practically on an hourly basis. Companies are now investing heavi