Netflix has given its media-making partners more parameters for using generative AI as the company becomes more brazen in its use of AI.

The entertainment giant's new generative AI guidelines , published last week on its Partner Help Center, outline low-risk and high-risk use cases for incorporating AI-powered tools or using completely AI-generated content in a piece of media hosted on Netflix. Reported by The Wrap , Netflix says its priorities are to protect personal data and creative rights, comply with legal standards of traditional content, respect performers, and build audience trust.

"At Netflix, we see these tools as valuable creative aids when used transparently and responsibly," the company wrote. Netflix also acknowledged ongoing AI demands from Hollywood's unions , urgi

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