One member of Cracker Barrel’s board of directors is catching heat over his DEI-heavy background following negative reaction to the company’s new logo and redesigned interior and revelations about its embrace of far-Left values.

Gilbert Davila, 61, joined the restaurant chain’s board in July 2020 and is also among its top individual shareholders. Conservative activist Robby Starbuck called out Davila in a video criticizing the company’s leadership, calling the recent changes the culmination of a years-long campaign to cater to the far Left and abandon the values of its middle-America customer base .

"What qualified him for this board seat?" Starbuck asks in the video. "Well, you see, he’s owned a DEI consulting and strategy firm for 15 years that focuses on pushing DEI and DEI advert

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