Look, we all know Deion Sanders was an absolute freak athlete. The guy played in the NFL and MLB simultaneously, which is basically superhuman. But he might be even better at business than he was at sports. Sanders has built an empire that goes way beyond his coaching gig at Colorado. He’s got deals with Nike that have lasted decades, he’s been involved with everything from Subway to Pizza Hut over the years, and he’s consistently found ways to monetize his “Prime Time” brand across different industries. Deion Sanders understood something most athletes don’t: your playing career ends, but your brand can last forever if you’re smart about it.

Even when life threw him a curveball with his cancer diagnosis, Sanders found a way to turn it into something meaningful. After going through

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