SAN FRANCISCO (KRON) -- It has become a phenomenon that skyrocketed in popularity in the past year. The Japanese green tea drink matcha has been seen on more and more hands of San Francisco Bay Area cafegoers. Matcha's recent boom has been likened to trends like having Labubu dolls dangling from one's purse.

Like many things that go viral on social media, people tend to follow and hop on these trends themselves.

However, the amount of people on the trend is outpacing the supply of the Japanese export. According to The Japan Times, the matcha shortage had been dated back as far as last fall.

Now, San Francisco cafes are being affected by the recent matcha shortage.

Popular Japantown shop Maruwu Seicha confirms it is experiencing the effects of the matcha shortage. The cafe tells KRON4 i

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