In the early 1900s, coachbuilt cars were the epitome of luxury. Buyers could customize the body style, materials and styling to fit their fancy as long as they had the budget. In today's world, there has been a recent return to coachbuilding, pushing the boundaries of the possible thanks to modern powertrains and digitization.

Perhaps the most famous examples of modern coachbuilding come from Rolls-Royce. The British automaker debuted five one-offs in the last decade: Sweptail, Boat Tail, La Rose Noire Droptail, Amethyst Droptail and Arcadia Droptail. They are rumored to have cost tens of millions of dollars each.

Bugatti showed the result of its first coachbuilt model of its modern era at The Quail, A Motorsports Gathering. Brouillard has been created as part of the new Programme Solita

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